close
close

myopia

Easy Tips on How to Avoid Marketing Myopia


Easy Tips on How to Avoid Marketing Myopia


Marketing myopia is a term coined by Theodore Levitt in 1960 to describe a common mistake made by businesses that focus too much on the short-term and lose sight of the long-term. It occurs when a company focuses solely on its products or services and fails to see the bigger picture of the market and customer needs.

Avoiding marketing myopia is crucial for businesses that want to stay competitive and achieve long-term success. By understanding the importance of customer needs, market trends, and the competitive landscape, businesses can make informed decisions that will drive growth and profitability.

(more…)

By admin, ago

Expert Tips to Avoid Myopia: Preventing Nearsightedness


Expert Tips to Avoid Myopia: Preventing Nearsightedness

Myopia, also known as nearsightedness, is a common eye condition that makes it difficult to see distant objects clearly. It occurs when the eyeball is too long or the cornea is too curved, causing light to focus in front of the retina instead of on it. This results in blurred vision for distant objects.

Myopia is a significant public health concern, affecting people of all ages worldwide. It can lead to various problems, including difficulty seeing in school, reduced job opportunities, and an increased risk of eye diseases such as retinal detachment and glaucoma.

(more…)

By admin, ago